The personal information of Californian residents, defined in the California Consumer Privacy Act (CCPA) as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
A list of what is defined under the CCPA as personal information includes:
Direct identifiers such as real name, alias, postal address, social security numbers, driver's license, passport information and signature.
Indirect identifiers such as cookies, beacons, pixel tags, telephone numbers, IP addresses, account names.
Biometric data such as face, retina, fingerprints, DNA, voice recordings, health data.
Geolocation data such as location history via devices.
Internet activity such as browsing history, search history, data on interaction with a webpage, application or advertisement.
Sensitive information such as personal characteristics, behavior, religious or political convictions, sexual preferences, employment and education data, financial and medical information.
The California Consumer Privacy Act (CCPA) protects all consumers with the following rights:
The right to know what personal information is being collected about them.
The right to know what categories of personal information are sold and to whom.
The right to opt out and say no to the sale of their personal information.
The right to access their personal information.
The right to download or transfer their personal information.
The right to have information they have provided to a company deleted.
The right to equal service and price whether or not they exercise their privacy rights.
Under California's "Shine the Light" law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year.