Companies that can get the most out of ongoing conversion optimization typically look like this:
- You are an industry leader with a well-developed online sales channel
- You have more than 100,000 visitors per month (for conducting A/B tests and for tracking real growth)
- The project has existed for more than 6 months (to take into account the seasonality factor and other anomalies in analytics)
- Your business brings a stable income of at least $50,000 per month
These are lower bounds and not upper bounds. The more revenue and traffic you have, the higher the expected return on investment will be from the ESR approach perspective.
Plus, your site wouldn't have to be completely redesigned according to the following reasons:
- Usability errors can be eliminated without dramatic design changes
- Website design changes were made no more than 5 years ago
If your site does not meet these two criteria and generates income that is not tangible for the business, RSR (Revolutionary Site Redesign) will be more suitable for your needs.
An example of ESR conversion optimization for a large brand: The Intertop case study: ARPU increased by 71%