ONLINE ECOMMERCE CONFERENCE for Conversion Growth

Organized by Turum-burum
15 April 2022
12:00 EET
Online eCommerce Conference for Conversion Growth
5 world-leading proven professionals in conversion optimization will share their practical experience and give you the most essential recommendations on how to improve your eCommerce website.
First time for the European audience
Free attendance
No extra words, no frills — Only what you need
Ask niche leaders questions directly
Speakers
REBECCA HUGO
Mobile UX findings from Testing the World's Leading E-commerce Sites
>78,000
hours of large-scale usability research
123
top e-commerce sites as part of a growing benchmark database,
>145,000
UX performance scores all at her disposal at Baymard, which is used
by more than 3,000 e-commerce companies across 80+ countries, including 71% of all Fortune 500 e-commerce companies.
is a Senior UX Auditor from Baymard Institute, and part of a growing team that has been dedicated to helping e-commerce sites make more well-informed decisions about their end-user experience since they were first founded in 2009.
Title of keynote:
REBECCA HUGO
about Speaker
As the trend toward mobile e-commerce continues to apace (with most e-commerce sites finding more than half of their traffic coming through mobile), it's even more important to ensure that mobile web is able to offer a robust and well-supported user experience. Here, we'll discuss 5 improvements that mitigate mobile users' ability to proceed with their product finding journey on mobile web, particularly around the lack of page overview that so often hinders users' ability in various ways.
Synopsis:
synopsis:
As the trend toward mobile e-commerce continues to apace (with most e-commerce sites finding more than half of their traffic coming through mobile), it's even more important to ensure that mobile web is able to offer a robust and well-supported user experience. Here, we'll discuss 5 improvements that mitigate mobile users' ability to proceed with their product finding journey on mobile web, particularly around the lack of page overview that so often hinders users' ability in various ways.

about speaker
Rebecca Hugo is a Senior UX Auditor from Baymard Institute, and part of a growing team that has been dedicated to helping e-commerce sites make more well-informed decisions about their end-user experience since they were first founded in 2009.

She has over 78,000 hours of large-scale usability research, 123 top e-commerce sites as part of a growing benchmark database, and more than 145,000 UX performance scores all at her disposal at Baymard, which is used by more than 3,000 e-commerce companies across 80+ countries, including 71% of all Fortune 500 e-commerce companies.

about speaker
Rebecca Hugo is a Senior UX Auditor from Baymard Institute, and part of a growing team that has been dedicated to helping e-commerce sites make more well-informed decisions about their end-user experience since they were first founded in 2009.

She has over 78,000 hours of large-scale usability research, 123 top e-commerce sites as part of a growing benchmark database, and more than 145,000 UX performance scores all at her disposal at Baymard, which is used by more than 3,000 e-commerce companies across 80+ countries, including 71% of all Fortune 500 e-commerce companies.

Juliana Jackson
The myth of retention and CLV
Product Growth Manager at CXL

CXL is one of the best online institutes in the world for premium marketing education on customer acquisition, conversion optimization, and digital analytics. CXL trained teams from Google, Amazon, Cisco, IKEA, Hilton, and other companies.
Bio: Juliana is a senior marketer executive with extensive product experience. She has been working for more than 10 years in technology (SaaS & Ecommerce). Known as The CLV Lady, Juliana is a Customer Lifetime Value and Lifecycle Marketing evangelist, widely recognized for her contrarian approaches to opinion-based methodologies and "best practices".
Currently, she owns retention, CLV and product experience for CXL and their 30k+ students.
Title of keynote:
Juliana Jackson
about Speaker
We are romanticizing retention a bit too much until the point of becoming science fiction.
Yes, if your unit economics and business model allow you to optimize for retention, you should 100% invest in this, however the idea of thinking customers will love you forever and stay with you forever it's terribly flawed, unrealistic and plain amateurish.
Join the session to understand where, why and when it makes sense for you to focus on retention.
Synopsis:
synopsis:
We are romanticizing retention a bit too much until the point of becoming science fiction.
Yes, if your unit economics and business model allow you to optimize for retention, you should 100% invest in this, however the idea of thinking customers will love you forever and stay with you forever it's terribly flawed, unrealistic and plain amateurish. Join my session to understand where, why and when it makes sense for you to focus on retention.
about speaker
Product Growth Manager at CXL
CXL is one of the best online institutes in the world for premium marketing education on customer acquisition, conversion optimization, and digital analytics. CXL trained teams from Google, Amazon, Cisco, IKEA, Hilton, and other companies.
Bio: Juliana is a senior marketer executive with extensive product experience. She has been working for more than 10 years in technology (SaaS & Ecommerce). Known as The CLV Lady, Juliana is a Customer Lifetime Value and Lifecycle Marketing evangelist, widely recognized for her contrarian approaches to opinion-based methodologies and "best practices".
Currently, she owns retention, CLV and product experience for CXL and their 30k+ students. CXL is the premium marketing education destination.
about speaker
Product Growth Manager at CXL
CXL is one of the best online institutes in the world for premium marketing education on customer acquisition, conversion optimization, and digital analytics. CXL trained teams from Google, Amazon, Cisco, IKEA, Hilton, and other companies.
Bio: Juliana is a senior marketer executive with extensive product experience. She has been working for more than 10 years in technology (SaaS & Ecommerce). Known as The CLV Lady, Juliana is a Customer Lifetime Value and Lifecycle Marketing evangelist, widely recognized for her contrarian approaches to opinion-based methodologies and "best practices".
Currently, she owns retention, CLV and product experience for CXL and their 30k+ students. CXL is the premium marketing education destination.
Karissa Van Baulen
Coming soon...
Lead Customer Education Manager at Hotjar

Hotjar is one of the top online usability analysis services used by more than 350,000 organizations worldwide, including companies such as Ryanair and Tomtom.


Karissa was a nominee for the "ACE Rising Star Award in Customer Education" for 2021 and has been featured on the "Knowledge Base Ninjas" podcast, presented at Support Driven, and spoke at multiple Write the Docs conferences. Her specialty is in help center and training content strategy. Without previous knowledge of UX, she was able to increase conversions in the Hotjar help center by 300% in one year by using Hotjar.
Title of keynote:
Karissa Van Baulen
about Speaker
Coming soon...
Synopsis:
synopsis:
Coming soon...
about speaker
Lead Customer Education Manager at Hotjar
Hotjar is one of the top online usability analysis services used by more than 350,000 organizations worldwide, including companies such as Ryanair and Tomtom.
Bio:
Karissa was a nominee for the "ACE Rising Star Award in Customer Education" for 2021 and has been featured on the "Knowledge Base Ninjas" podcast, presented at Support Driven, and spoke at multiple Write the Docs conferences. Her specialty is in help center and training content strategy. Without previous knowledge of UX, she was able to increase conversions in the Hotjar help center by 300% in one year by using Hotjar.
about speaker
Lead Customer Education Manager at Hotjar
Hotjar is one of the top online usability analysis services used by more than 350,000 organizations worldwide, including companies such as Ryanair and Tomtom.
Bio:
Karissa was a nominee for the "ACE Rising Star Award in Customer Education" for 2021 and has been featured on the "Knowledge Base Ninjas" podcast, presented at Support Driven, and spoke at multiple Write the Docs conferences. Her specialty is in help center and training content strategy. Without previous knowledge of UX, she was able to increase conversions in the Hotjar help center by 300% in one year by using Hotjar.
Schedule of events
12:00 - 12:15
Introduction
12:15 - 13:00
Rebecca Hugo, Baymard Institute
13:00 - 13:10
coffee break
13:10 - 13:55
Juliana Jackson, CXL
13:55 - 14:10
coffee break
14:10 - 14:55
Karissa Van Baulen, Hotjar
14:55 - 15:05
coffee break
15:05 - 15:50
New speaker announced soon
15:50 - 16:00
coffee break
16:00 - 16:45
New speaker announced soon
16:45 - 17:00
Epilogue
Who is this event for?
digital directors
ecommerce directors
busines owners
marketing leaders
and anyone else who might be interested
in becoming aware
of all the last effective methodologies
in ecommerce
conversion growth
Who are the organizers?
Turum-burum is a Ukrainian UX/UI and CRO company with over 12 years of UX/UI experience and is primarily focused on eCommerce projects.

We know how much changes in the interface can influence the conversion and revenue of online stores, because we had the chance to increase the conversion rate by 55% or more.



WE ARE THE TURUM-BURUM AGENCY. WE INFLUENCE KEY WEBSITE METRICS WITH THE HELP OF UX/UI
Most marketers continue to run ads on ineffective landing pages, and business owners continue to underestimate the benefits of website design because they have associated it with graphics rather than as a way to improve the user experience.

Therefore, we decided to gather the best conversion optimization experts from all over the world. They will discuss the common usability mistakes that cause you to lose sales. You will also discover the tools for collecting information about user behavior and how to invest in UX/UI design properly to increase your revenue.

As you can see, we have already spent a lot of time and effort trying to invite the best of the best to perform on one virtual stage to help your business grow. All you have to do is just join us to get the maximum amount of practical information in one place.

Get your free ticket now!


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CONTACT US
+38 068 653 84 46
contact@turumburum.com
UX/UI, WEB DESIGN & DEVELOPMENT
Turum-burum. Ukraine, Kharkiv,
Sumska St., 7
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